Branding + Campaign



Project: A modern and clean logo is needed to represent the recent improvements made within the company yet still be recognizable of their high quality coffee beans. The typographic solution is very clear as it has a coffee bean icon in place of the letter "e", as "e" stands for "excellence". A warm and traditional colour scheme is used to bring out the richness and creamy feeling of the company's coffee.

Campaign:




Instead of traditional business cards, customers will get a stamp card to collect stamps for each coffee they purchase in the shop. Coffee holders and coffee bags will be made from recyclable materials.


Packaging:
 
The coffee bean graphic from the logo is transferred to the packaging as the die-cut to reveal the fine coffee chocolates in the package. 


Website: 


Website will follow the modern theme and focus on photography to emphasize their high quality coffee products and food. Users can find the entire selection of coffee beans available and purchase them online in gift basket or individually.